Dolce & Gabbana models snap selfies whilst they walk the SS16 runway

Dolce & Gabbana SS16

Dolce & Gabbana models had to be a dab hand at multi-tasking in Milan Fashion Week today, as the beauties snapped selfies live from the runway show – which were posted in real-time to the Dolce & Gabbana Instagram handle.

Genius marketing. And a fab play on today’s society.

Dolce & Gabbana SS16

Dolce & Gabbana SS16