Following years of rumours, Condé Nast has finally confirmed its plans to launch Vogue Arabia. The Middle Eastern Vogue is set to launch in September 2016 with Deena Aljuhani Abdulaziz serving as its editor-in-chief.
@deenathe1st as she is known to her 41k+ Instagram followers, is a beloved Middle Eastern fashion icon, and the owner of the coveted DNA luxury fashion stores in KSA and Qatar. She is also a member of the Saudi Arabian royal family.
What’s interesting is that Vogue Arabia will actually start life as a website, publishing in English and Arabic, before developing into a monthly print in spring 2017. Condé Nast partnered up with Nevora – who are also the American publisher’s partner for the Arabian version of Style.com.
“It makes sense to start with digital,” Jonathan Newhouse, chairman and chief executive of Condé Nast International told BoF. “In the past, the focus was always to produce the print product first, with the digital product as a secondary play. Now digital is front and centre and at the forefront of any business strategy.”
Via the Business of Fashion – full story here